Aunt Jemima’s New Name Is Causing Quite The Controversy

Last summer, in response to the Black Lives Matter protests, PepsiCo made a significant decision to rename its pancake mix and syrup brand, Aunt Jemima, due to its deeply rooted racist associations. They’ve now revealed the replacement name, Pearl Milling Company, paying homage to the original company established in 1888. The updated packaging, featuring the familiar red, yellow, and white colors, will be available in stores by June 2021, without the offensive image of Aunt Jemima.

The choice of the new name has sparked mixed reactions, with critics finding it uninspiring or even inappropriate. Some have likened it to unrelated businesses, while others believe it’s a long-overdue step in addressing a racially insensitive legacy. Despite various attempts at redesign over the years, Aunt Jemima struggled to distance itself from its troubling history of racial and cultural stereotypes. James O’Rourke, a professor of management at the University of Notre Dame, noted that the brand’s reputation, built over 130 years, was rooted in a widely recognized offensive stereotype. In short, the new name, Pearl Milling Company, marks a significant change in response to concerns about racial sensitivity.

Related Posts

‘Arctic Frost’: Biden FBI Investigated Charlie Kirk’s TPUSA, Republican Groups

Former President Joe Biden’s FBI looked into many conservative groups, like the late Charlie Kirk’s Turning Point USA, as part of a large investigation called “Arctic Frost.”…

20 Minutes ago in California, Kamala Harris was confirmed as…See more

Just 20 minutes ago, Vice President Kamala Harris was officially confirmed as the Democratic Party’s nominee for President of the United States during a historic vote at…

Joe Biden with tears in his eyes make the sad announcement

On July 24, 2024, President Joe Biden addressed the nation from the Oval Office, his voice heavy with emotion and eyes glistening with tears, to announce his…

Gutfeld Clashes With Tarlov Over ‘Both Sides’ Argument on Kirk Suspect

Tensions flared on Fox News’ The Five after co-host Greg Gutfeld forcefully rejected Jessica Tarlov’s attempt to frame political violence as a “both sides” issue in the…

Krassenstein Suggests Poisoning Instead

Influencer’s Posts on Putin–Trump Meeting Spark Outrage Date: August 15, 2025 | Location: Anchorage, Alaska Political commentator Brian Krassenstein is facing intense backlash after posting inflammatory remarks…

Donald Trump’s concerning 2 words to Melania after UK landing, revealed by lip reader

Donald and Melania Trump arrive in the UK for a Windsor Castle stay The former U.S. President and First Lady touched down in Britain and traveled straight…